Media contact: Axis Outdoor                                           

FOR IMMEDIATE RELEASE:

                                                                      November 23, 2004

Lisa McCollum 

800-335-0260                                                                              

lisam@axisoutdoor.com

AXIS ‘TEST TEAM’ PROGRAM – Testers Wanted

EVERETT, WASH – Axis Outdoor, the distributor of Granger’s® Waterproofing and Dryzone® Boot Dryers launches its Axis Test Team program. The goal of this program is to develop an active exchange of information and feedback between the frontline sales force at the retail floor level and Axis Outdoor office. Axis Outdoor will then relay the valuable information to their manufacturing partners.

Mike Curtis, General Manager of Axis Outdoor states, “Too often there is a breakdown in the linkage between the consumer and the manufacturer. We see our role as distributor to include being the conduit linking the consumer and the manufacturer’s development group. The program gives the salesperson the ability to be an active participant in the product development process.” Through the Test Team program, Axis will develop a network of frontline retail sales people who will be rewarded for gathering and sharing customer feedback on product performance, market trends and expressing their view on consumer demand. In return for passing along the information to Axis Outdoor, retail sales staff participants will earn free product. Participants will also be entered into a drawing for an expense-paid outdoor adventure. The prize for 2005 is a week of sea kayaking in British Columbia.

Axis Outdoor has carefully selected manufacturing partners that are eager to respond to the particular needs of the North American consumer. “We are proud to be representing Granger’s Waterproofing and Dryzone Boot Dryers. Both have enthusiastically adapted their products to the unique needs of the North American market,” says Curtis. He goes on to say, “While we operate in a global market—there are idiosyncrasies that exist between local markets. These unique market needs can be easily addressed when information is gathered at the front line and communicated through the distribution channel to the manufacturer. Armed with this valuable information the distributor and the manufacturer can determine the best blend of product, packaging, and message to effectively service the local market.”

Retail sales staff interested in participating in the Axis ‘Test Team’ program can contact Axis Outdoor at 800-335-0260 or testteam@axisoutdoor.com.

Innovation Delivered     AXIS OUTDOOR         PO Box 1572          Everett, WA 98206